Acqua di Parma was established in 1916 in Parma, Italy, a city historically recognized for music, fashion, and the arts. Their first fragrance, Colonia, was used by Italian tailors to lightly scent the fabric of custom suits before delivery to high society clients. Synonymous with Italian elegance, Acqua di Parma fragrances and classic Art Deco-inspired bottles continue to be handcrafted in Italy of the finest materials using traditional techniques.

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